There's David and Rodrigo from Rosario in Argentina; ask them why they are here, and David shrugs and says, "It's the World Cup final."
The World Cup Final. Without doubt, the biggest day in sport every four years. Nothing can match this for global appeal. The Olympics is not too hot in South America, or in south-east Asia; cricket's world cup has a reach limited to Commonwealth nations, and the Super Bowl is an American festival. A Grand Slam final? Not even when Roger Federer is on court. Possibly the only other single day of sport to match this would be during the 2008 Olympics in Beijing; but that was a unique case, the Games being held in the world's most populous country.
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